Magnus Gillberg
Telephone +46 709 328 378
E-mail magnus@mcgillberg.com
portfolio www.mcgillberg.com
Senior designer / art director with focus on brand development, corporate identity and design.
Currently employed but available for new design challenges within corporate identity.
Design, art direction, branding
Since Jan 2016
Creative Director at Value not Noise, Stockholm, Sweden
Creative head of a cross-discipline team.
Jun 2003 –> Dec 2015
Cofounder and creative director of the freelance network Harlem (www.harlem.se).
Main focus: Graphic Design, Corporate Identity and Branding Strategies, including interviews, social media strategy and workshops.
Selected Clients and projects
Stralfors (a Swedish multinational communications company):
Strategic partner of Stralfors since 2003. Corporate identity, visual design, market communication and promotional material. Project manager.
Dina Försäkringar Öland (local branch of a nationwide insurance company):
Branding strategy including brand book, work shops and analysis. Implementation and continuous brand development since 2008.
Barometern (the leading daily of south-east Sweden):
Branding strategy including brand book, workshops and analysis, print, radio and viral campaigns.
Atea Logistics (Sweden’s biggest hardware solution provider):
Branding strategy including brand book, work shops and analysis, marketing campaign.
Macken (social collective company working for sustainability and integration of immigrants):
Branding strategy, corporate identity programme, promotion material, web site. www.macken.coop. Project manager.
Kulturparken Småland, Växjö, (The region’s main cultural arena with eight venues):
Brochures, exhibition posters, campaigns and promotion material. The “We collect left-overs”-viral campaign. Project manager.
Kalmar Energi (regional energy board):
Branding strategy from scratch, including naming process, brand book, workshops and analysis, corporate identity programme, launch campaign, market communication and promotional material.
2002-2003
Art Director at Takete Advertising, Gothenburg/Värnamo, Sweden
Part of a creative team, responsible for conceptual and visual design.
Selected Clients and projects
SCA Packaging: Design and development of series of printed matters.
SKF: Concept, design and production of a cookbook, launched at the Hanover Trade Fair,
Design and conceptual development of campaigns for different product groups
Pinnacle Insurances: Branding strategy
1998-2002
Creative Director at Adera AB, Gothenburg/Ljungby
Responsible for training and competence development for 14 co-workers.
Member of the management committee.
Selected Clients and projects
AerotechTelub (now Saab Aerotech): Corporate identity programme, launching campaign.
Kalmar Industries (now Cargotec):
Conceptual development of marketing campaigns, product launches and web.
IST (IT-company, developing software tools for school administration):
Design and development of recruitment campaigns, web site and some corporate identity.
1993-98
Senior Designer at the design firm D+K Repschläger GmbH, Wiesbaden, Germany
Head designer of one team, project manager. Training and coaching of interns.
Selected Clients and projects
Opel / General Motors: Head of design for Opel’s customer magazine and presentation material. Team member on events and press launches for Opel and GM.
Kölner Philharmonie: Head of design for Cologne Philharmonic, including its philharmonic orchestra, Das Gürzenich Orchester, the major music festival Die MusikTriennale as well as the Cologne concert hall.
DFB (The German Football federation): Head of design for the visual identity of Germany’s bid for the 2006 world cup in football. We all know it worked.
1992-93
Art Director at the ad agency B.M.S. Communications GmbH, Wiesbaden, Germany
Designer/Art Director, part of a creative team.
Selected Clients and projects
Kirchheim Verlag: Designer and production manager of the trade magazine Die Tankstelle, (The Petrol station).
Symbol Technologies: Designer and production manager of the customer magazine, concept development of fair activities
SystemGut: Designer and production manager of the customer magazine
Lectures, teaching
Oct 2010 –> Dec 2015
Lecturer at Linneaus University (part time). Courses on graphic design and visual communication to marketing students twice a year. The course comprises theoretical and practical moments, as well as design processes and production management focusing on Adobe CS and WordPress.
since 2001: Workshops, lectures and talks on branding strategies and design. Dina Försäkringar Öland, Kalmar Lantmän, Atea, Regionförbundet Södra Småland.
2004 Guest Lecturer, Procivitas high school: ”Advertising and influence”
2002 Guest Lecturer TBV (night school), Marketing: ”Graphic design and visual communication”
2000 Workshops at Växjö University (now Linneaus University, ”The branding of farming schools”
Gastronomy
Since Dec 2015: Bartender at Kafé de Luxe, Växjö (weekends). The club that won the club of the year award in 2014.
Education
1988-90 Design media technology, 87 academic credits, College of Kalmar
1990 Typography and design, intern at Hans-Jörg Stulle Stuttgart typesetters, Germany
1990 English Proficiency Exam, Goldsmith College, University of London
1992 Zentrale Mittelstufeprüfung (advanced German), Goethe Institut, Wiesbaden
1995-96 MBA first year; Durham University
2003 Media- and Communications, 15 academic credits, Växjö university
IT/Computer skills
Adobe CS Excellent skills in Photoshop, InDesign and Illustrator, Advanced skills in Flash, Working knowledge of AfterEffects
Web Advanced skills in WordPress, Good knowledge of CSS, html
Office Excellent skills in Word and PowerPoint, advanced skills in Excel
Languages
Swedish mother tongue
English excellent
German excellent
French working knowledge
Interests
Modern life, travel, cultural differences, society, aspiring furniture carpenter
International collaborations
To gain a wider perspective and receive a greater audience for our work, we have founded a network to swap and try out new thoughts.
Astronauts & Poets Seattle, WA, USA. Chief Creative Director Greg Morgan,
Liquid Design Frankfurt am Main, Germany. Head of design Olaf Deneberger
References
Anders Billow Network partner, former MD at Adera: +46 70 573 65 24, ab@technosapiens.se
Martin Sterner VP Communications Stralfors, +46 70 594 17 03, martin.sterner@stralfors.se
Gayathri Rathinavelu The Good Tribe, +46 76 791 29 98, gayathri@thegoodtribe.com
Erica Månsson Programme director, former MD at Kulturparken Småland, 0470-410 00, erica.mansson@vaxjo.se
Håkan Sandström, Programme director, Media and Communication studies, Linneaus University , 0470-70 86 06, hakan.sandstrom@lnu.se